More than half of Britons still have a teddy bear from childhood and the
average teddy bear is 27 years old, the poll found.
Travelodge, the hotel chain, surveyed 6,000 British adults and found that
respondents said sleeping with a teddy a "comforting and calming" way to end
The survey also found that 25% of men said they even took their teddy away
with them on business because it reminded them of home.
Travelodge said that in the past year staff have reunited more than 75,000
teddies and their owners.
Spokesman Shakila Ahmed said: "Interestingly the owners have not just been
children, we have had a large number of frantic businessmen and women call
us regarding their forgotten teddy bear."
Corrine Sweet, a psychologist, said cuddling a teddy bear was an "important
part of our national psyche".