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London parade reversed for US -
Category: News
London parade reversed for US

Organisers of London's New Year's Day parade are to reverse the route - to satisfy US TV broadcasters.


The about turn was ordered so the US audience gets the best views of the capital's iconic landmarks, reports the Daily Telegraph.

With an estimated TV audience in the US of up to 100 million viewers, organisers say the parade is a "fantastic shop window" and want London looking its best.

The two mile parade traditionally marches from Parliament Square to the Ritz Hotel at Green Park. However, by flipping the route TV cameras get the best backdrop of London's landmarks.

The annual event is already hugely popular in the United States. Last year nearly 4,000 Americans took part from 24 different bands - with even more expected to get involved this year.

The parade's executive director Bob Bone said: "Each year we act as a fantastic shop window for our city but we wanted to make doubly sure that London looks at its very best.

"We made the change to get even better camera angles for our multinational satellite transmission.'

"We have massive demand for the broadcast in the States. The Christmas and New Year period is vital for tourism when millions decide where they will visit in the summer.

"This year, of all years, it is vital that we attract every last one of them."

More than 8,500 performers will participate in the 24th annual event which regularly attracts up to 500,000 people on to the streets of the West End.
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Reference:
ww.ananova.com


Dated
2009-12-08



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